I'm having an issue with my online store, and I'm hoping someone can provide some guidance or insights. I have over 900 products listed in Google Merchant Center, and my website runs on the Magento platform. According to Google Search Console, more than half of my product URLs are being crawled and indexed by Google.

However, even after two months of waiting, my products are still not appearing in Google search results when users search for their names or relevant keywords. This is despite the fact that I have optimized the on-page elements for each product, including:

H1 tags
Meta tags (title and description)
Detailed product descriptions

I've followed all the best practices for on-page SEO, but I'm still not seeing the desired results in Google's search engine results pages (SERPs). I'm starting to get concerned, as this lack of visibility could be impacting my online sales and revenue.

Can anyone provide some insights or recommendations on what else I could be doing to improve my chances of having my products show up in Google's search results? Any advice or guidance would be greatly appreciated.

search console indexing

In the digital age, the significance of SEO (Search Engine Optimization) in elevating the online presence of business productivity tools cannot be overstated. With the vast expanse of the internet, businesses find it increasingly challenging to cut through the noise and reach their target audience. This is where the strategic implementation of SEO comes into play, particularly for B2B (Business-to-Business) enterprises.

By leveraging effective b2b seo strategies, companies can enhance their visibility and productivity by attracting more qualified leads and reducing customer acquisition costs. This piece delves into the crucial role of SEO in augmenting the online presence of business productivity tools, outlining the direct benefits and offering insight into successful strategies.

Unpacking the Impact of SEO

At its core, SEO focuse­s on making a website more appe­aling and useful to popular search engine­s. For companies providing business productivity tools, this entails optimizing online­ content to rank higher in search e­ngine results pages. Se­arch engines display webpage­s they consider most rele­vant to user queries. Highe­r rankings on SERPs increase the chance­s more people will se­e and click on a site. This visibility boost often le­ads to more significant traffic volumes to the­ website. 

Higher traffic fre­quently improves conve­rsion rates as more visitors learn about offe­red products and services. Incre­ased conversions can then translate­ to more significant revenue­ numbers. The importance of prioritizing SEO be­st practices should not be overlooke­d. Higher visibility through search engine­s is directly tied to bringing in more pote­ntial customers, which businesses aim to attract and conve­rt into paying clients. For tools built to enhance workplace­ efficiency, SEO strategie­s are pivotal to gaining an audience and marke­t share.

Connecting with Your Target Audience

Businesses that implement SEO best practices enjoy several significant benefits. One key advantage is that SEO allows companies to connect directly with potential customers searching for relevant solutions. By conducting thorough keyword research and optimizing webpages and content around specific search terms, businesses can tailor their material to match the queries of their intended audience. This targeted approach ensures that individuals finding a company’s website are those most likely to utilize and gain value from the business’s products or services. 

Speaking directly to the needs and pain points of the target consumer base increases the chances that site visitors will become long-term, loyal paying clients. Through search engine optimization, companies can effectively reach qualified prospective customers and demonstrate how their offerings address the goals and challenges of that audience. This focused connection allows meaningful relationships to form between businesses and clients.

Crafting a Winning SEO Strategy

Achieving online­ success through SEO involves tackling various essential aspects. Ce­ntral to an effective SEO plan is conte­nt production. By generating exce­llent, applicable content, companie­s can position themselves as spe­cialists in their field. This not only aids in attracting natural site visitors but also cultivates trust with your crowd. Trust is a pivotal e­lement in B2B dealings, whe­re choices are ofte­n built on the believability and track re­cord of the supplier. 

The journe­y requires addressing se­veral interlinked compone­nts. At the core, creating mate­rials informs and engages reade­rs on pertinent topics. This serve­s to highlight your expertise to both pe­ople and search engine­s. In turn, it can help drive organic traffic from search and build your brand’s re­putation over time. Earning trust is equally significant, e­specially when business de­cisions depend so much on how credible­ a provider seems. The­ written pieces you share­ reflect on your knowledge­ and reliability.

Technical optimization of a website is another crucial aspect of SEO. This ensures your site functions well across different platforms, including mobile devices, and provides an enjoyable user experience. With more people using smartphones and tablets to search online, building a mobile-friendly website that loads quickly and is intuitive to navigate on smaller screens has become essential. 

When visitors can easily access and consume information on mobile, they tend to engage more with the content. This positive user behavior signals to search engines that the site has valuable resources and should rank higher in results.

Similarly, pages that load instantly without latency encourage lengthier sessions from readers. By optimizing for speed and usability across all devices, you can create a seamless experience for everyone who visits your website. This leads to increased time on site and ultimately helps strengthen your online presence and rankings over time.

The Synergy between SEO and Business Productivity

The ultimate­ goal when using search engine­ optimization techniques is to direct more­ visitors to your website. Howeve­r, what occurs afterward indeed shows the integration be­tween SEO and other busine­ss tools aimed at productivity. By skillfully obtaining and caring for potential customers through your site­, you can streamline your sales proce­ss, making it more effective­ and cost-efficient. 

Additionally, understandings gaine­d from SEO can guide product growth, assisting companies to refine­ their offerings based on ge­nuine user search habits and inte­rests. The insights from SEO into what people­ search for can provide valuable pe­rspectives into how a business might improve­ or expand its offerings. While more­ traffic is helpful, applying the knowledge­ of why people visit can further be­nefit a business.

Conclusion

The role of SEO in boosting the online visibility of business productivity tools cannot be overstated. In today’s crowded digital realm, standing apart from competitors demands a strategic plan for SEO. By generating valuable, informative content, optimizing websites for search engines, and improving the user experience, companies can substantially heighten how visible they are and attract more qualified potential customers. This drives growth directly and aids the overall efficiency of business operations by making marketing attempts more targeted and focused. In the travel towards prominence online, comprehending and applying effective SEO strategies is not simply an option; it is essential for achieving success.

The post The Role of SEO in Enhancing Business Productivity Tools’ Online Presence appeared first on Productivity Land.

This is what my robots.txt looks like:

User-Agent: *
Disallow: /info/privacy <br>
Disallow: /info/cookies
Allow: /
Allow : /search/Jaén
Allow : /search/Tarragona
Allow : /search/Rioja
Sitemap: https://www.alquileres.xyz/sitemap.xml`

but when I check the sitemap on websiteplanet, it says Sitemap URL not defined in robots.txt Sitemap not return correct Content-type header. I checked in Postman, is application/xml, I don't know if it has to be another content-type

Also. Isn't redundant to specify other URLs when I insert Allow: /? My sitemap eventually is going to be massive, does my robots need to be as well?

I'm working with NextJs

I've tried running both the sitemap and robots in ts files as NextJs offers with its Metadata Object Type. I've also tried inserting the plain files in the app directory

As businesses navigate through the complexities of online visibility, integrating search engine optimization (SEO) with project management is a necessary component for success. This synergy enhances the efficiency of such tools, ensuring that they stand out in the highly competitive digital space.

But with digital marketing strategies constantly evolving, how do you ensure that your project management tools are continually optimized for SEO? Keep reading to discover essential tips that can transform your workflow, transforming it into a powerful asset for your company that exceeds your business objectives.

Understanding SEO in Project Management

SEO can transform project management tools by increasing their visibility online and boosting efficiency in their operation. In a nutshell, this fusion means strategically aligning workflow systems with the search engine algorithms as well as user preferences.

This meticulous process ensures that every aspect of these tools, from website architecture to content and usability, is enhanced to drive traffic, create a seamless experience for users, and satisfy the ever-changing criteria of search engines.

Key Components of SEO for Project Management Tools

There are three fundamental SEO components when it comes to project management tools. Each element plays a unique role in ensuring you reach your target audience: 

• Website structure
• Content strategy
• Technical SEO

1. Website Structure and User Experience

According to a study by Adobe, 38% of users will stop engaging with a website if the layout or content is unattractive. Therefore, a well-structured website, characterized by intuitive navigation and a clear hierarchy, significantly enhances user experience and engagement as well as search engine rankings. 

2. Content Strategy

The benefits of a solid content strategy include establishing authority and trust and improving organic search visibility. In fact, research by HubSpot indicates that companies that publish regular blog content generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages. The content should be informative, engaging, and resonate with project managers, team leaders, and other users. 

3. Technical SEO

Google’s PageSpeed Insights reports that as page load time goes from one to ten seconds, the likelihood of bounce increases by 123%. As such, it is an absolute must for project management tools to be technically SEO-friendly. This includes enhancing site speed, mobile responsiveness, and crawlability. 

Building an Effective SEO Strategy

Crafting an effective SEO strategy for project management tools involves setting goals that align with your business objectives, conducting thorough keyword research, and implementing on-page optimization techniques. Let’s explore these factors in detail:

Goal Setting

Matching up your SEO goals with your broader business objectives ensures that every effort contributes directly to your company’s growth. Accordingly, a study by CoSchedule found that marketers who set goals are 376% more likely to report success. For instance, if the aim is to increase user engagement, your SEO strategy should focus on attracting the right audience to your project management tool. 

Keyword Research

Identifying the right keywords is about understanding what potential users of project management tools are searching for. This involves identifying high-volume keywords as well as those that are highly relevant and have a strong intent. Tools like Google Keyword Planner and Ahrefs offer insights into search volume and keyword difficulty, helping you to target effectively.

On-Page Optimization

Once you have your keywords, it’s time to improve your pages by crafting compelling meta titles and descriptions, using keywords strategically in your content, and ensuring your headers are well-structured. You also need to extend your efforts to make sure your images are optimized and your URLs are search-engine friendly. 

Leveraging SEO Tools and Analytics

Taking advantage of specific tools and analytics for your project management software provides insights that are crucial for fine-tuning your strategies and measuring their effectiveness.

SEO Tools

Platforms like SEMrush, Moz, and Ahrefs offer a wealth of features, from keyword research and tracking to competitor analysis. They help you understand where your project management tool stands in the digital landscape and how you can improve its visibility.

Analytics Tools

Resources like Google Analytics provide an in-depth look into how users interact with your site. Through such data analysis, you can uncover patterns, such as the most visited pages or where your traffic is coming from, to help you make informed decisions and refinements to your strategy.

Expert Insight

For a deeper understanding, you may consider exploring NUOPTIMA, a leader in providing comprehensive solutions. Their expertise can offer you insights and methods tailored specifically for enhancing the SEO of your project management tools.

SEO Challenges in Project Management and Solutions

One common challenge in SEO is staying abreast of the ever-changing search engine algorithms. Strategies that worked yesterday may not hold the same impact today. As such, resources like Moz’s blog or Google Search Essentials are invaluable for staying updated with the latest trends. 

Another hurdle is balancing keyword optimization with user engagement. You have to ensure your content is discoverable by search engines while also being genuinely useful and engaging for your audience. To address this, engage directly with your audience through surveys or feedback forms. This approach can provide insights that no algorithm can match.

Future Trends in SEO for Project Management Tools

Project management tools need to stay ahead of the curve in order to remain relevant. Here are the top future trends that are set to redefine how these software optimize for better visibility and user engagement:

Voice Search Optimization

With more users turning to Siri, Alexa, and Google Assistant, optimizing for voice search is becoming essential. Accordingly, tailoring content to answer natural language questions will be key.

AI-Driven SEO Strategies

Artificial Intelligence (AI) will increasingly automate SEO tasks and personalize content for users. Therefore, leveraging AI for predictive analysis of trends and user behavior is essential.

Enhanced Focus on User Experience (UX)

As mobile usage continues to grow, websites need to be mobile-friendly. Faster load times and engaging content will play an increasingly larger role in search rankings.

Increased Emphasis on Local SEO

Tailoring content and strategies to local audiences is also becoming more prevalent. It is important to have accurate local listings and leverage customer reviews for better local search visibility.

Content That Serves E-A-T Principles

Google’s focus on expertise, authoritativeness, and trustworthiness will require content that showcases expertise and credibility. As a result, prioritizing well-researched, authoritative content will be more effective than ever.

Conclusion

Integrating SEO into project management tools is a vital strategy for staying relevant in a digitally-driven market. By understanding the importance of website structure, content strategy, and technical SEO, and making use of the right tools and analytics, you can significantly enhance the online presence of such tools. Moreover, staying adaptable and informed about emerging trends is key to ongoing success in the future.

The post SEO Optimization Tips for Project Management Tools appeared first on Productivity Land.

If you have engaged a “law firm marketing agency,” you know that phrase can encompass everything from defining your firm vision and ideal client, to font and logos, to the technical mechanics of website building and ad buying. Maybe you’ve felt that the end goal—more prospects and, ultimately, more clients and more revenue, gets lost in the shuffle.

FirmPilot understands that feeling and has “flipped the script” on law firm digital marketing. They start with data instead of design.  By synthesizing data and marketing, FirmPilot provides law firms two benefits: hard numbers that give you a framework for decision-making and the ability to  turn reams of facts and figures into actionable marketing intelligence.

FirmPilot’s AI and Marketing

One AI strength lies in data analysis and summary. FirmPilot takes advantage of AI’s data audit and summary capabilities to analyze your competitors and automatically improve your firm’s marketing to attract clients. Traditional marketing firms rely on basic tactics, gut feelings, and many “manual adjustments” to tweak marketing campaigns. In contrast , FirmPilot uses cutting-edge AI to automate law firm marketing.

FirmPilot’s decision engine, which can modify search engine optimization (SEO) keywords, pay-per-click (PPC) ads, social media ads, and more, synthesizes two valuable data sources. FirmPilot not only looks at your own marketing data, it also looks at your top competitors’ data. The combined sources drive FirmPilot’s software to predict and deploy effective marketing to reach your ideal client. That data-driven, predictive algorithm is FirmPilot’s “secret sauce.” Instead of simply writing a website post, publishing it, and hoping for the best, FirmPilot precisely targets prospective clients with the highest conversion likelihood.

How FirmPilot Produces Results

Your existing client data powers FirmPilot’s AI. Think about what you know about your past and present client population. You know where they live, what concern brought them to you, the resolution they sought, and the resolution they got. Depending on the practice area, you may have insightful demographic data—married or single, number of children, financial well-being, etc. FirmPilot relies on this sort of data to profile and identify ideal, high-value clients.

Once FirmPilot’s software knows who it’s trying to find, the AI then reverse engineers where these lucrative prospects are searching online by studying the content and keywords of competitor law firms already attracting them. FirmPilot algorithms then suggest website edits, content optimization, and other steps you can take so that your firm appears prominently in search results when these would-be clients perform a web search.

These three legs of the stool—your data, FirmPilot’s intelligent recommendations, and the results they produce, work as a continuously improving system. The client-result data from your first set of changes informs future changes and so on. The AI makes ever-better recommendations by learning which content and tactics performed best. As you use it, FirmPilot constantly refines as retargets so that, over time, its lead generation delivers for your most profitable segments. Ultimately, FirmPilot’s AI-powered marketing engine starts with your existing client data and, through a series of finely-tuned iterations, attracts and converts prospects that drive law firm growth.

A New Marketing Approach to Law Firms

Many people think that marketing is all hunches and instinct, and there’s certainly some of that, particularly with visuals and word choice. But there’s plenty of data too, more now than ever before. Data tells marketers to air commercials for “product A” during evening news programs and “product B” during college football games. Data ties your web search for a product to the subsequent ads you see for that product, its accessories, and its competitors. FirmPilot’s technology marries sophisticated, AI-powered analysis to the needs of your firm’s marketing.

FirmPilot’s AI creates and optimizes marketing assets to achieve profitable results. Furthermore, its performance tracking mechanism, powered by continuous results analysis, gives unmatched visibility into the return on investment that FirmPilot brings to your firm.

Visit FirmPilot’s website to learn how modern, data-driven AI marketing benefits your firm.

The post FirmPilot Pioneers a New Era in Legal Marketing with AI appeared first on Lawyerist.

I submitted a sitemap.xml to Google search console about a month ago. It’s showing as an entry in the list of sitemaps, and displays number of pages in the sitemap. It also says it was read most recently today and has status success.

However when I click on the Pages tab it says there are no pages indexed.

I’ve checked that the sitemap contains all the website page urls.

Why doesn’t Google search console know about any of the sites pages?

1 – Introduction

The competitive landscape of eCommerce continues to evolve. To be successful in the industry, you may need the assistance of a chief marketing officer (CMO). A CMO is uniquely qualified to create and execute a customized marketing strategy for your business to generate revenue and scale as growth occurs. Let’s look at what a CMO can do for eCommerce businesses and how they do it.

Understanding a Fractional CMOs Perspective

Working as a part-time or temporary independent contractor, a fractional CMO’s perspective revolves around four key components. They include offering strategic marketing leadership, reaching short-term targets, optimizing various resources, and doing all of this and the associated tasks with an objective lens. For businesses seeking high-level marketing expertise that does not require a full-time employment obligation, a fractional CMO is the logical solution.

The Unique Challenges and Opportunities of SEO for eCommerce Businesses

To be successful with SEO for eCommerce businesses, there has to be a comprehensive strategy. It should focus on user experience (UX), content optimization, keyword targeting, and technical issues to keep the website functioning smoothly. Other issues of concern include understanding and evolving with SEO trends and changes to algorithms to stay competitive.

2 – The Role of a Fractional CMO in eCommerce SEO

A fractional CMO must develop strategies and plans then execute them correctly to reach specific goals. Here’s what that looks like:

Merging Strategic Oversight with Actionable Steps

Success is achievable when action plans go in motion. A fractional CMO can translate high-level strategic goals into achievable tasks. These tasks can then be put in motion by teams or individuals in-house.

The Importance of ROI and Conversion-driven SEO for eCommerce

The strategies that focus on ROI (return on investment) and conversion-driven SEO for eCommerce target primary goals. The goals are to increase revenue and maximize profit. SEO efforts designed with these goals in mind keep you competitive and lead to scaling.

3 – Foundations of eCommerce SEO: Technical Best Practices

As a fractional CMO has various skills, one important one is a complete understanding of technical best practices. These elements include the following:

Site Structure and Navigation

Site structure and navigation will impact how users engage with your eCommerce website. Some strategies can improve the UX when put to use. Here is a look at two key parts of the equation.

Hierarchical Structure for Easier Crawling

Search engines also need to find their way around your eCommerce website. One of the best ways to do this is with a well-organized, hierarchical structure. Following this best practice improves the SEO-friendliness of your site and also enhances UX. Both will play roles in attracting and retaining users and improving search engine rankings. This works to increase the visibility of your website.

Importance of Breadcrumbs for User Navigation

Breadcrumbs offer context which produces faster and more efficient website exploration. This cuts down on bounce rates and contributes to a better UX. With the correct use of breadcrumbs, they prove their value by increasing user engagement and improving user satisfaction.

Mobile Optimization

Since handheld devices are growing more popular daily, an eCommerce site must be mobile-friendly to remain competitive online. Here’s why and how to make that happen.

The Ever-growing Significance of Mobile Shopping

The convenience and accessibility associated with mobile shopping have made it a dominant force in the retail industry. With ongoing advances in technology, this is only going to keep growing. Businesses that provide a user-friendly and seamless mobile shopping experience can capitalize on this rapidly growing trend.

Accelerated Mobile Pages (AMP) for eCommerce

The open-source framework called Accelerated Mobile Pages (AMP) was made by Google to optimize page loading speeds and performance of web pages when accessed by mobile devices. For eCommerce sites, AMP enhances the UX to increase both conversion rates and search engine rankings.

Site Speed and Performance

Site speed and performance have a major impact on UX. Both can harm or improve engagement and revenue generation. Here’s how a fractional CMO can turn these into positives for your eCommerce business.

Utilizing CDNs, Image Optimization, and Browser Caching

Content Delivery Networks (CDNs), image optimization, and browser caching all improve website performance. They do this by reducing page load times, which improves the UX. When these strategies are put in motion, a better UX tends to increase engagement and search engine rankings.

Tools Like Google Page Speed Insights and GTmetrix for Performance Checks

These tools are effective in monitoring performance and website optimization. They give website owners data to help gauge and increase the loading speed of the website, the UX, and the entire performance of the site.

4 – On-page SEO for Product Listings

On-page SEO and product listings are SEO tactics that are visible on a web page. They play a role in both UX and SEO. 

Keyword Optimization

One of the basic building blocks of SEO Best practices is keyword use. Keywords will always be a vital part of SEO because they provide a simple means to target specific audiences. Here’s how a fractional CMO approaches keywords for eCommerce websites.

Researching Buyer-Focused Keywords

Buyer-focused keywords assist in driving targeted organic traffic to a website. As keywords tend to change along with shopping habits, the process for keywords is ongoing. This is because market trends and search engine algorithms evolve and so should the keywords used to attract and retain traffic to your website.

Incorporating Keywords Naturally in Product Titles, Descriptions, and Meta Tags

When keywords are used effectively such as appearing naturally in product titles, descriptions, and meta tags, they help your eCommerce website by improving SEO and attracting more targeted traffic. Both of these contribute to increasing engagement and fostering better UX.

Rich Snippets and Schema Markup

There are more on-page SEO tactics that a fractional CMO can implement to enhance the functionality of your eCommerce site. They include the following examples:

Using Structural Data To Enhance Listings in SERPs

Structural data, also known as schema markup, gives search engines specific data about web page content and assists them in better understanding the content found on each page. It often results in the display of knowledge panels, rich snippets, and other features in SERPs.

Implementing Product Reviews, Ratings, and Prices in Search Results

When product reviews, ratings, and price information appear in SERPs, it not only makes your eCommerce listings appear more appealing to users, but it also increases the trustworthiness of your site. This leads to an increase in click-through rates, higher visibility, and brand loyalty.

High-Quality Images and Videos

Images and videos enhance a website but a fractional CMO knows how to utilize high-quality visual content to increase SEO. Here are a few examples of how that is done.

Importance of Alt Text for Product Images

Alternative text, or alt text, is text that is brief and descriptive. It is added to images on a web page that provides more information to users and increases SEO. It can also contribute to better engagement and conversions.

Utilizing Video Content to Enhance Product Understanding and Improve Dwell Time

Video content not only acts as an educational tool teaching users more about a specific product, but if the video content is interesting, it engages with website visitors causing them to spend more time on your web pages. The more informed a consumer is, the more likely they are to make better purchase decisions.

5 – Off-Page SEO and Building Authority

Off-page SEO employs various tactics outside of your eCommerce website to drive traffic to it. A fractional CMO has several tricks at their disposal to make this work.

Link Building for eCommerce

Link building is one of the most popular off-page SEO tactics. Here are a few ways to achieve links in places that can generate targeted traffic to your site.

Leveraging Product Reviews and Influencer Collaborations

Social proof is what you are aiming for when you leverage product reviews and collaboration from online influencers. It results in reaching a larger audience with others doing the work for you. These strategies are successful as they can boost the credibility of your brand, increase traffic, and generate sales.

Guest Posting with a Focus on Products and Industry Expertise

Guest posting is a superior form of content marketing as it assists in establishing authority within your niche market and expands the audience you are reaching. Plus, guest posting is a simple way to give your eCommerce website additional promotion.

Brand Reputation Management

The reputation of your brand is vital in leading to the success of your eCommerce website. There are a few SEO tricks that can assist with this that a fractional CMO can implement. They include the following:

Encouraging Positive Reviews

Positive reviews enhance the credibility of your brand. They also assist in building trust with prospects. By providing top-notch customer service and high-quality products, good reviews should come naturally keeping them honest and authentic.

Handling Negative Feedback and its Impact on SEO

While honest, positive reviews are the primary goal, there will be times when negative reviews will occur. The way you deal with them will be critical in the maintenance and management of a positive online reputation. The downside to negative reviews is that they can have an impact on search engine rankings along with your brand image. Negative reviews are a natural part of doing business, but how you handle them is important. By being professional, attempting to fix issues, and striving to always improve, you can reduce the adverse effects of negative feedback.

6 – User Experience (UX) and Conversion Rate Optimization (CRO)

Both the UX and CRO are crucial to how users interact with your eCommerce website. To enhance their engagement, a fractional CMO will work on three key components. They are as follows.

Seamless Checkout Process

A seamless checkout process provides customer satisfaction and an increase in revenue. However, it requires a user-centric approach that includes a simple, easy-to-use system, convenience, and transparency. These factors can decrease cart abandonment rates and enhance the shopping experience.

Importance of Trust Signals: SSL Certificates, Trust Badges, and Clear Return Policies

Trust signals tell customers and potential buyers that your eCommerce website is not only secure but reliable. They build trust, confidence, and loyalty.

A/B Testing for Continuous Improvement

A/B testing is a process of systematic tests and optimization of various parts of your eCommerce website. The information gathered from the ongoing process permits you to make decisions based on data that can lead to a better UX, more conversions, and a more successful business.

7 – Local SEO for Brick-and-Mortar Plus Online Stores

Local SEO is another primary focus of a fractional CMO. Brick-and-mortar storefronts offer access to your brand and increase brand awareness. Here are two ways local SEO can impact your eCommerce website.

Optimizing for “buy online, pickup in-store” Trends

If you are about to add convenience and flexibility for your customers, one great way to achieve those goals is through “Buy online, Pickup in-store” (BOPIS). This increases foot traffic to your storefront and enhances the shopping experience for your customers. Utilizing this trend will give your business a competitive edge.

Importance of Google My Business for Physical Store Locations

Another vital tool for storefront locations is Google My Business (GMB). It helps you create a strong online presence, improve search result visibility, and give you a simple and handy way to engage with local customers.

8 – Challenges in eCommerce SEO: A Fractional CMOs Perspective

There are many challenges in eCommerce SEO. Here is how the main ones are viewed by a fractional CMO.

Balancing User Experience with SEO

The success of your eCommerce website relies on the balance between SEO and UX. The purpose of SEO is to bring organic traffic to your website by helping it rank well in search engine results. However, a positive UX helps you to reach your business goals while retaining those website visitors.

Navigating Algorithm Updates with a Large Product Database

To maintain visibility and search engine rankings, it is vital to keep up with algorithm updates. By evolving as algorithms shift and change, you can continue to offer relevant and high-quality content to your target audience.

Final Thoughts

The work of a fractional CMO is extensive. However, to be competitive and successful with an eCommerce website, you need the assistance of a qualified professional. That is a CMO.

—

Codrin Arsene has ten years of experience workingas a Fractional CMO in Minneapolis with dozens of e-commerce companies, including Sanctuary Clothing, Bella+Canvas, Sears & JCPenny.

The post SEO Tips for eCommerce Businesses From A Fractional CMO appeared first on Productivity Land.

Google launched Local Services Ads (LSA) in 2015, starting with home services-type businesses. Google made LSAs available to attorneys in 2021. Jim Christy, President of Postali, spoke with Zack Glaser, Legal Tech Advisor, about how law firms can use LSAs and their potential rewards and risks. 

LSA Primer 

LSAs differ from Google’s primary advertising tool, pay-per-click (PPC), in two ways. First, instead of displaying in line with organic search results, LSAs display above the traditional results list. LSAs are prominently set apart. Second, Google prices LSAs on a “pay-per-lead” model. 

Under a PPC model, which Google still offers and should have a place in firm advertising budgets, clicking the ad costs money, irrespective of what the user does afterward. Clicking the ad and closing the browser tab costs the same as a user clicking the link, spending an hour on the attorney’s landing page, and completing a contact form. 

The LSA model is different. Google does not charge the advertising attorney merely because a user clicked on the LSA. The user must contact the law firm. Only a successful connection costs money. 

Making LSAs Successful for Your Firm 

The LSA algorithm also differs from PPC in how Google chooses which LSA to display for a search. With PPC advertising, prominence flows from spending. Paying more puts the firm’s ad higher. In contrast, Google selects LSAs based on many factors, including user (i.e., star) ratings. A firm must have a particular number of Google reviews to be eligible for LSA inclusion (Google requires up to 5 reviews depending on profession & practice area). Beyond that, location, business hours, responsiveness, profile quality, and, of course, marketing budget, play a roll in an individual firm’s LSA ranking.

Pay Only for Leads, Not Clicks 

Google charges firms for contacts, not clicks. When configuring its LSA profile, the firm sets practice areas and geographies. If a user reaches out through the LSA but doesn’t match your practice area and geography, the firm can dispute the charge with Google and seek a refund. 

Unlike PPC ads, Google offers limited specificity concerning practice areas and keyword matching. Jim gave the example of a personal injury firm that only represents wrongful death matters. While PPC ads could tightly target this niche, LSAs could run too broadly (e.g., all personal injury searches). 

With LSAs, a firm may get calls that aren’t disputable but not a great fit, so they might pay the higher LSA cost. With PPC, Google charges the firm for every click, but the ad may get more desired exposure because of the additional specificity and targeting tools PPC has. 

Costs of LSAs 

When LSAs initially launched for attorneys, ad prices were relatively inexpensive and predictable. Both benefits are fading. For example, some specific personal injury locations, LSA prices have climbed 300% since 2021. In some categories, the return-on-investment of PPC ads may now exceed that of LSAs, even though LSAs promise higher quality leads. 

Using LSAs as a DIYer 

While Jim encourages firms to engage professional assistance when running PPC ad campaigns, LSAs are something a solo or small firm can experiment with on their own. For the inspired DIYers, Google’s LSA profile provides three tools. 

• Category: The firm tells Google its areas of practice. Family law is a category, for example. The firm must have at least one category and can have more than one. Google also permits excluding categories, mediation, for example. That’s about the extent of LSA granularity. An attorney could seek auto accident injuries, but if the firm specialized in auto accident head injuries, LSAs could not be that specific. 
• Budget: The firm must set its LSA budget weekly; that’s the only option. Google presents two options: Maximize Leads and Manually Set a Max Bid. Setting the budget to Maximize means the campaign uses the current market rate for that LSA placement to serve the LSA to the most viable users at the most viable time to optimize for getting leads. Setting the budget to Manual means that the firm controls the amount they are willing to spend per week, the price is still as variable as with Maximize, but fewer or no users may see it due to the price cap. 
• Geography: This option controls who sees the ad based on a user’s state, county, city, or ZIP code. Users see LSAs based on their location when searching, so it’s possible firms may receive “out of area” contacts (e.g., if someone searches while at work versus home). 

Getting Started 

Jim advises that LSAs involve some strategy, and he’s happy to discuss strategy with you. Once the firm decides on a direction, “pulling the levers” is much simpler than Google’s PPC tools. The LSA area of Google search results is prime real estate. If you have not set up Local Services Ads yet, Jim encourages you to do so, even if you don’t intend to run ads immediately. 

To learn more about Postali and why you should use LSAs, visit their blog. 

The post Understanding Local Services Ads for Lawyers with Postali appeared first on Lawyerist.

I hope you're doing well. I'm reaching out because I've run into an issue with the Google Custom Search JSON API that I believe some of you might have insights on.

Issue Overview: I'm currently using the API to verify if specific URLs are indexed on Google. However, I've noticed a significant mismatch between the results obtained from the API and the actual Google search results.

Example URL: For instance, the URL https://www.streamingmediaglobal.com/PressRelease/Filmzie-Streaming-Service-Launches-on-Samsung-TV-Plus_51658.aspx shows up in the Google search results when checked manually. But, the API doesn't seem to reflect the same information.

API/Service Details:

• Service Name: customsearch.googleapis.com
• Purpose: The API is crucial for my app, providing users with information on the index status of their backlinks on Google.

Request Method: I use the Custom Search JSON API, employing the Google Search Syntax site:<Url> to determine a URL's presence on Google.

Impact: This inconsistency is affecting the accuracy of the data presented to my users, causing confusion.

Request for Assistance: If any of you have experience with this or know of a potential solution, I would greatly appreciate your insights. Let's collaborate to ensure the API provides accurate and up-to-date results.

Thanks a bunch! 🙌

Best, Ankur Chaurasia

I am trying to get the best solution of this problem.

I am trying to make a website that compares the product and its price displayed on a government site with other e-commerce websites such as Amazon, eBay, etc.

I want to find a way to access the websites and give them the specified product and its price. I want to make it such a way that if i type something in my website's search bar and read it, it searches in other websites .all this process will be done in the same tab.

Can someone please tell me whether this is a correct way to allow google bot to crawl our website?

<meta name="robots" content="all"/>

What is more better to allow google bot by using

<meta name="robots" content="all"/> 

or

<meta name="robots" content="index,follow"/>

Please clarify

Kindly explain your answer whether which tag is better.

Checking the google search console I am seeing the LCP issue: longer than 2.5s (mobile) error.

My site zomex.com uses a single image as the LCP which is compressed:

https://www.zomex.com/libs/images/wordpress-themes2.png

I cannot for the life of me see how I could fix this.

Any help would be appreciated.

Thanks.

I have tried compressing the image.