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Before yesterdayBusiness of Fashion

DSM-Firmenich Unveils New ‘Mind Nose Matter’ Olfactory Exhibition

The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.

© DSM-Firmenich

The purpose of Mind Nose Matter is to identify key trends shaping consumer culture today and translate them for clients in the fine fragrance category.

Pretty Enough to Eat: Behind Beauty’s Food Obsession

TikTok has birthed beauty trends with very little staying power. Despite this reality, labels are increasingly using sweet treats like glazed donuts, jelly and gummy bears to sell their products to Gen-Z shoppers.

© Milk Makeup

Milk’s is just the latest brand to use food — especially sweet treats — to sell cosmetics.

JW Pei’s Bags Are a Hit With Celebrities. Can They Catch on With Everyone Else?

The Los Angeles-based accessories label has been a well-kept secret in the industry, but founders Yang Pei and Stephanie Li are hoping to change that through new acquisitions, opening brick-and-mortar stores and using AI to speed up the design and production process.

© JW Pei

JW Pei's hero product the Gabbi handbag.

How Fashion Entrepreneurs Are Surviving Crises in South Africa

Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.

© Cape Cobra

South African exotic leather accessories company Cape Cobra has pivoted from producing bags for international brands like Michael Kors to designing its own private label.

The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.

© Shutterstock

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.

Can AI Pick Your Next Favourite Beauty Product?

More than ever, consumers are turning to online channels to shop for beauty. But without sales associates and dermatologists recommending the best products, AI is stepping in to personalise the consumer experience.

© Revieve

Beauty companies have increasingly been taking advantage of technologies like artificial intelligence and augmented reality to make it easier to buy makeup and skincare online.

Estée Lauder Announces Collaboration With Sabyasachi

The collaboration is part of the conglomerate’s larger strategy to capture the Indian market and is Sabyasachi’s first foray into beauty.

© Estée Lauder

The collection features 10 red, brown, pink and peach lipsticks designed to complement darker skin tones.
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