Normal view

There are new articles available, click to refresh the page.
Before yesterdayBusiness of Fashion

The Luxury Watches Downturn, Explained

The Swiss watch sector’s slide appears to be more pronounced than the wider luxury slowdown, but industry insiders and analysts urge perspective.

© Getty

The Swiss watch sector’s slide appears to be more pronounced than the wider luxury slowdown, but industry insiders and analysts urge perspective.

Do Watch Buyers Really Care About Sustainability?

IWC’s chief executive says it will keep leaning into its environmental message. But the watchmaker has scrapped a flagship sustainability report, and sustainability was less of a focus overall at this year’s Watches and Wonders Geneva.

© Courtesy

IWC has scrapped its principal sustainability report. The topic was less of a focus at this year's Watches and Wonders fair in Geneva, Robin Swithinbank writes.

Hermès Takes on Rolex, Chanel With Sports Watch Aimed at Women

Watch revenues at the French leather goods powerhouse have surged since the launch of its H08 sports range in 2021. Now Hermès is hoping to keep up the momentum with a mechanical sports watch aimed at women called Cut.

© Hermes

Hermès' "Cut" launch, priced from $6,725 to $21,900, takes aim at the ultra-competitive market for luxury sports watches.

Audemars Piguet’s New CEO Could ‘Stop Growth’ to Focus on Desirability and Independence

The Big Four watchmaker will slow or even suspend production increases as new leader Ilaria Resta works to ‘solidify the company.’

© Audemars Piguet

Former Procter & Gamble executive Ilaria Resta has taken the helm as Audemars Piguet's new CEO.

‘Visible Not Vulgar’: Piaget Brings Back the Polo 79 in Bid to Boost Watch Division

The slim timepiece known for its trompe-l’oeil gold strip design is a watch-industry icon. Relaunching the model could help Richemont-owned Piaget jumpstart excitement around its watch division after years of leaning on jewellery to drive the brand’s image.

© Courtesy Piaget

Piaget Brings Back the Polo 79.

Can Luxury Watch Brands Grow in 2024?

Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.

© LVMH

A Zenith campaign hangs in the brand's suite at LVMH Watch Week in Miami.

Exclusive: Audemars Piguet’s Maverick CEO Gets the Last Word

François-Henry Bennahmias faced down doubters as he leveraged popular culture to transform Audemars Piguet’s business. Ahead of his departure from the now-$2.6 billion brand next week, Bennahmias revisits his triumphs and setbacks, and hints at his start-up ambitions.

© Courtesy

Ahead of Bennahmias' departure from the now $2.6 billion brand next week, the CEO revisits his triumphs and setbacks, and hints at his start-up ambitions.

Audemars Piguet: Preserving Scarcity at Any Cost

From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade’s biggest opportunities.

Audemars Piguet chief executive François-Henry Bennahmias; watches on display at an Audemars Piguet dinner in Los Angeles. Audemars Piguet; Getty Images.

Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.

© Audemars Piguet

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.

Can Switzerland’s Third-Largest Watch Brand Continue To Rise?

Omega’s sales have recovered and surpassed pre-Covid levels, CEO Raynald Aeschlimann said. But aggressive price hikes, step-and-repeat marketing and an authenticity scandal could challenge the Swatch-owned brand’s ascent.

© Omega

Omega's sales have recovered and surpassed pre-Covid levels, CEO Raynald Aeschlimann said.

Louis Vuitton, Jean Arnault, and Big Watchmaking Ambitions

Can luxury fashion’s biggest brand become a fine watchmaking powerhouse? Jean Arnault is betting on the relaunched Tambour model to lead a push upmarket.

© Courtesy

Jean Arnault, the youngest member of luxury's wealthiest clan, became Louis Vuitton's watch director last year after quietly joining the brand in 2021.

Frédéric Arnault’s TAG Heuer ‘Transformation’

The LVMH watchmaker has ‘reached milestones in brand transformation,’ said chief executive Frédéric Arnault in an exclusive interview with BoF.

© Pierre Mouton

TAG Heuer has “reached milestones in brand transformation,” said chief executive Frédéric Arnault, speaking at the Monaco Grand Prix.

Bulgari CEO: ‘Less But Better’ Driving Luxury Growth

The LVMH brand is recording ‘more than double digit’ growth, generated by ‘natural upselling requested by clients,’ said chief executive Jean-Christophe Babin in an exclusive interview with BoF.

© Bulgari

Bulgari is recording “more than double digit” growth, generated by “natural upselling requested by clients,” said chief executive Jean-Christophe Babin at the launch of the brand's Mediterranea high jewellery collection last week.

Higher Values, Lower Volumes: The New Shape of the Watch Sector

In luxury watches, revenues are up but volumes are down, creating new winners, losers, opportunities and threats, writes Robin Swithinbank.

© Watches and Wonders Geneva

In luxury watches, revenues are up but volumes are down, creating new winners, losers, opportunities and threats, writes Robin Swithinbank.

Inside the Changing Landscape of Swiss Watch Fairs

At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders. The comments come as Swiss watchmaking’s calendar fills up with more events both in Switzerland and abroad.

© Breitling

At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders.

From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry

High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?

© BoF Team

High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?
❌
❌