Local streetwear brands, festivals and stores selling major global labels remain relatively small but the country’s community of hypebeasts and sneakerheads is growing fast.
Global brands must navigate a jewellery market dominated by local giants with nationwide store networks looking to expand overseas and acquire domestic rivals.
Industry leaders are divided on whether Galeries Lafayette’s expansion into India will spur other luxury department stores to enter the rapidly growing market.
Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.
Reliance Retail's inaugural campaign for its multi-brand beauty platform Tira features Bollywood celebrities Kiara Advani, Kareena Kapoor Khan and Suhana Khan.
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