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Before yesterdayTrends

What Ban? Brands Double Down on TikTok Shop

Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.

© TikTok/Instagram

Rare Beauty and Beachwaver went big on TikTok Shop promotions the weekend after a US ban was signed into law.

Fashion Trust US Announces Second Round of Winners

Creators including Batsheva, Harbison Studio and Don’t Let Disco were honoured by the US off-shoot of Fashion Trust Arabia, a non-profit that supports emerging designers.

© Stefanie Keenan/Getty Images for Fashion Trust U.S.

From left to right, actress Da'Vine Joy Randolph, honoree Charles Harbison and Wayman Bannerman and Micah McDonald of the stylist duo Wayman + Micah attend the Fashion Trust US Awards 2024 on April 09, 2024 in Beverly Hills, California.

Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype

From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.

© Sol de Janeiro

Sol de Janeiro has seen booming body spray sales.
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